OK, so you are familiar with Social Media as a platform and you know you need it to get your branding out there to the masses. Great. But how are you going to do it? What is your game plan? How are you going to win? While there are many with the old phrase “It worked for me!” how a small business markets their brand depends on many variables. There are however a few key and simple plan of action items you can embrace. Here are a few tips I have come across and have engaged as best practices with my clients.
- How old is your customer base? You have to know your demographics that you are trying to sell to. If your client base are baby boomers, they probably like Facebook. Believe it or not though, teens are not so much on Facebook much anymore but are really loving Instagram, Vine, and Snapchat. Know your demographics and make sure you have a presence there.