If you been noticing recently that Your are seeing more and more TV ads, interactive campaigns for TV shows and such showing up on your favorite social media platform, there is a reason. More and more people are now Face booking, Tweeting, are using Google+ as they are watching their fave show. Out of the billions spent on TV advertising, it has become a hot topic that advertising on Social Media is reaping benefits. hash tag “All My Children” on Twitter is now a cool thing to do for stay at home moms, or “Did you see that latest episode of “Dancing With The Stars?” Now you can see little ads pop up on Facebook or on your smart phone. As we become a mobile society with cable outlets offering apps for you to watch your shows advertisers have aggressively been spending more and more money advertising their shows on social media. Facebook, Twitter, You Tube, Pinterest, you name them, they are making profits. Social TV will become the new outlet for target marketing because it is so versatile . Want to try out a new pilot? Run the show and get a focus group on Twitter to tell you what they thought. Want to promote the season premiere of a new show? Blast it on Facebook and see how those “Likes” go.
There is another effect from al this. The brands themselves. The advertisers who advertise on the actual shows can piggyback right along with the shows into Social TV for the very same reason. Exciting? Oh yea. Profitable? It has already proven so. 40% of mobile users have already browsed links to those brands using social platforms while actually watching the shows. Get ready for a new buzz word in the industry. Social TV. The perfect courtship with Social Media.