Google + is fast becoming a legitimate Social Media platform for small business. First, just being a product of Google within itself makes it a powerful tool. The SEO (search engine optimization) capabilities of having a Google + account is huge. While it is still not the #1 Social Media platform, it is gaining popularity. So if you do not have a Google + account for your business, you should. Here are some quick tips for getting your business up and running on Google Plus.
First you do need to establish a “Gmail account which not only gets you a Google Plus site but also links you to You tube. ( you should have that as well for your business but that is another topic all in itself.) Next, complete your business “about page” Make sure you use keywords in your tagline so Google’s powerful search engine finds your business. Make your introduction strong and make sure to link your other platforms such as your website. Do not forget your contact information as well. You may want to also connect with Google Local Pages This allows your customers to see where you physically are and your business overview and hours of operation.
The next items is building and marketing. This includes making great content, sharing that content with your other Social Media platforms, and promoting the same. As mentioned before, keywords, especially with Google search engines is so important. Make sure you use keywords that promote your product or services. Use hash tags. If you are not familiar with that click on my link. That # sign actually allows links to what you offer for more information. This is all about sharing your content. Develop circles within your Google + account. Just like Facebook or Twitter, Google + allows you to add circles or business associates and friends. Finally, promote your page via links, talking with your fellow businesses, or using Google Hangout. This cool feature allows video interaction as well as live chat. Check out Google + and good luck with this exciting platform.