As for personal usage, Google + still is trying to find its way and for some, they have dumped it altogether. However, for small business, Google+ has become an effective platform for networking and promoting small business. How is this possible? Google Search engines. Many small businesses still do not realize that Goggle provides many services to small business. Besides their apps, they offer search engine analytics, search engine optimization and other products through their Goggle for Business products This service is a must for small business.
All of these services tie right in to Google+ landing pages. Your business will get higher SEO going this route. If you are not familiar with Google+, it is very similar to Facebook but offers a bit more latitude in personal set-up. You can run deals, promote a product, and more. As with Facebook, you can also add photos, videos, create branding and key target markets.
Businesses can also take advantage of Google Places. This will place your business on Google maps and that map will be located next to your search location. It makes it easy for people to find you. If you have happy customers, they give you good reviews. Those reviews will show on your Google + page. Use great keywords so you page is easy to find. Use quality multi media and make it interesting and fun. Also your page to promote your brand and any special events such as a sale or marketing campaign. Good luck and make use of Google + for your business!