Google Tools is probably the most important and free to low-cost application you should be using for your business. I use them on my web platforms and you should too. Using them is one thing however and using them correctly is another. To start with, you simply need a Google account and that takes getting a Gmail account. You would be wise to get a Google+ site as well for your business. While Google+ is not Facebook or LinkedIn in any way shape or form, it does have its following. Also, because Google owns it, it gets better SEO hits to lead traffic to it. It does not take a rocket scientist to figure out that you need to use Google + Google + will migrate with your Google business page . When you have done creating your pages, remember to maintain them. They don’t work magic all by themselves. Keep your content up and fresh.
Other items you need to add or at the very least consider is ad words, your business profile, and analytics. Without spending a huge amount of time on all of these topics, in a nutshell, ad words allows you to create a mini promotional campaign for your business. Google based on your budget, will place your event, product, or your business in selected search patterns. Facebook does a similar function. Your business Profile. People need to know what you do so tell them. As for Google analytics, this is by far, the most important tool to get your SEO (search engine optimization ) going up and strong. It is a process that is not difficult but you need some basic web experience to deploy it. The instructions Google offers are pretty straight forward. Tracking codes are essential to poll how your web site is doing and this is a powerful tool to use. It will give you demographic breakdown, behavior on page landings, and how they find you. Most of this is free but you can get a paid version with more data available.
Other items you can get with Google Tools are data for bounce rate (time left on a page) , customer behavior, user engagement, social media interaction with links and so on. Use Google Tools for your business and then watch your business grow!