Posted by: FDMC | October 12, 2016

Are You Ready With Your Mobile Ads?



When it comes to the elements that would make a “perfect” mobile ad, US teen and millennial internet users say they care more about whether they can save and access it later and less about the ad’s relevance to them. In May 2016, Verve Mobile surveyed 3,000 US internet users ages 14 to 29 and asked them which elements would be key to a “perfect” mobile ad experience. The responses were a bit surprising. For instance, more than a third said they wanted to be able to easily share a mobile ad, and nearly half (46%) said they wanted to save the ad and be able to access it later. Given that many users find ads to be annoying, it’s hard to imagine that some would want to save an ad and view it later—unless, of course, it had an offer or incentive attached to it.

Some responses, however, were more typical of consumer attitudes toward ads. Nowadays people crave personalized content, and teens, as well as millennials, expect that from the “perfect” mobile ad. Indeed, 39% of teen and millennial internet users said they wanted the ad to be customized based on products they want to buy, and fewer—said they wanted the “perfect” mobile ad to be relevant in terms of proximity and location. Respondents also wanted to be able to add coupons or offers to their mobile wallet, as well as directly shop for products, via this ideal ad.

Users see a variety of mobile ad types, from interstitial ads to standard mobile banners. Mobile device users are more receptive to ad scrollers than expandable ads. Ad scrollers are a format that appears as a window revealing creative as the user scrolls. More than half of mobile device users who saw ad scrollers viewed a brand more favorably afterward, which was higher than the 46% of respondents who also had the same positive effect after exposure to expandable ads.  These are pretty interesting statistics that I found.  Mobility, those that use it and advertising itself within those same realms will do nothing but continue to grow in the upcoming years.  If you have not sat down and re-thought your advertising budget to include mobile advertising, you really should.


FDMC Social & Digital Media


Posted by: FDMC | October 5, 2016

So Who Watches Those Marketing Videos?

According to June 2016 research, more than half of US young adults watch mobile video on the video-sharing site—and just as many view mobile video content on Facebook. Native advertising software provider Sharethrough polled 300 US internet users ages 18 to 20, who were asked questions after being shown an auto-play in-feed native video ad.

Though a large share of respondents said they watched mobile video on Facebook and YouTube, nearly as many (50%) watched mobile video on Snapchat daily, and nearly half (42%) said they viewed mobile video content on Instagram every day. Twitter trailed behind with just 24% of young adults watching mobile video on that social platform each day.

Video habits are steadily moving to mobile. A survey from Millward Brown revealed that though time spent watching video on TV is still greater than on other devices, video habits are shifting, thanks in part to the proliferation of mobile devices entering the market, as well as growth of multi-screen usage.

According to the study, half of all video viewing happens on TV sets—split between live TV and on-demand TV. The other half comprises mainly mobile devices, which includes smartphones and tablets. Smartphones take the largest digital share, encompassing 22% of total daily time spent viewing video.
Food for thought to all of you SMB’s out there using video.

Roy Garton
FDMC Social and Digital Video

Posted by: FDMC | September 28, 2016

Video Is Hot With Marketers & Advertisers!

As video advertising continues to grow across the board, marketers and agencies alike are focusing more and more on social media platforms such as Facebook, Snapchat and Periscope to launch digital media advertising campaigns.

A June 2016 study by Trusted Media Brands (TMB) and Advertiser Perceptions showed large percentages of US agencies and marketers increasing their budgetary commitments to digital video advertising overall, and to programmatic video advertising specifically. A majority of agency respondents said their video and programmatic video ad budgets would increase in the 12 months following the survey, while nearly all other agency respondents said budgets would stay the same. The numbers were more modest among marketers, with larger percentages keeping budgets at current levels than increasing them.

Another study done by Videology showed that viewability was the most prevalent campaign objective for US digital video advertisers, with 43% of respondents choosing that parameter. Clickthrough and viewthrough rates ranked second and third, respectively.

Those results aren’t surprising, but it’s noteworthy that in the previous quarter VTR registered higher than CTR in Videology’s study. This could be an indication that video advertisers are starting to prioritize direct-response objectives—typically not a forte of video advertising, but increasingly under consideration as advertising shifts to in-feed social environments such as Facebook, Twitter and, most recently, Pinterest.

Their study showed a large and growing amount of digital video advertising campaigns running across all screens: desktop, laptop, mobile and connected TV.

Along with their focus on extending ad buys across screens, marketers are also increasingly interested in social video advertising. A May 2016 study by Animoto found that over 70% of US marketers it polled planned to use social video ads in the coming 12 months, with Facebook leading the way among specific platforms, followed by Google’s YouTube and Facebook-owned Instagram.

While that portion of Animoto’s study was forward-looking, the company also tracked current usage of paid social video ad platforms by US marketers and found, again, that Facebook led by two-thirds representation, followed by YouTube at 39%, Instagram at 21.7% and the others at less than 20% each. While it’s arguable whether or not YouTube is a social ad platform, it’s clear that advertisers see Facebook as the pillar of their social video ad efforts, with YouTube not far behind.

Another area in which Facebook is disrupting the landscape is live video. The TMB/Advertiser Perceptions study cited earlier showed that majorities of US agency and marketing executives were considering investing in live streaming ads. Relatively few were ruling out this platform, so it’s reasonable to expect this to be a hotbed of interest in the coming months. The study didn’t specifically cite Facebook, but the social giant has already emerged as a key player in the live video area, having launched its Facebook Live platform in early 2016.

Roy Garton

FDMC Social & Digital Media


Posted by: FDMC | September 21, 2016

Are You Live Streaming? If Not, You Should Be!

Video has been on the rise for a while, offering marketers great way to grab potential customer’s attention and keep their target audience engaged. Live video streaming in particular has become increasingly popular as a tool for companies and groups to connect directly with their users, to gain greater product awareness, and to brand themselves creatively. To learn more about how to take advantage of the live streaming boom, here are some creative ways to use products like Snapchat, YouTube Live, Facebook Live, Periscope and Meerkat to successfully market your business or group.


Snapchat allows you to market outside the box while having fun doing it. GrubHub saw potential in Snapchat early on as a way to get more interactive with a younger demographic. Rather than post an intern application on a standard career search site, or on less targeted channels like Facebook, Twitter, or LinkedIn, GrubHub asked its Snapchat followers to apply using the app itself. The doodle request was an easy way for the company to assess creativity and confidence, while also tapping into their ideal intern pool. Snapchat is very popular right now with millennials and the under 30 market. Even Fortune 500 companies have taken advantage of Snapchat’s huge marketing appeal. You can to!

Taco Bell managed to become one of the most followed brands on Snapchat by uploading a six-minute Snap Story “movie” in increments of 10 seconds. The short film focused on the launch of their product, the Doritos Locos Taco, but the company also took things a step further. Taco Bell coordinated their campaign to align with the MTV Movie Awards, making it relevant to the event and, therefore, gaining greater reach and brand awareness.

YouTube Live

NASA is big YouTube Live hosting live videos as a way for space-interested audience members to learn more about the organization and its recent discoveries NASA recently, showed off some perks and pitfalls of the astronaut job. Participants used the hashtag #askAstro on their Twitter or Google+ to ask the NASA crew about life — both personal and professional — while aboard the craft, which were then answered in real time. The Hangout provided fascinating content, but also provided valuable information to those interested in that career path. YouTube Live has replaced Google + Hangouts and has proven to be a much more effective video tool from Google.

Facebook Live

Who doesn’t love a good laugh? BuzzFeed decided to try out Facebook Live with a video purely for fans’ entertainment. Two BuzzFeeders explored how many rubber bands it takes to explode a watermelon, which lasted about 45 minutes.According to Facebook, at the time, more people tuned in to watch the stream than any other live video on Facebook — reaching over 800,000 viewers at its peak. Now, the video has over 10 million views, creating a ton of social and site traffic, just for doing something fun.

CES is an annual event hosted by the Consumer Technology Association to showcase innovation technologies and products from across the world. During the 2016 event, Chevrolet debuted its newest car model, the 2017 Bolt EV. But rather than limit its audience to only those able to attend CES 2016, Chevrolet live streamed the event, giving all of the company’s fans a chance to tune in and learn more about the product. Chevrolet also responded to Facebook comments in real time to keep its audience engaged with the video and answer any relevant questions.


General Electric used Periscope to launch a five-day live streaming campaign called #droneweek. GE enabled Periscope on a group of drones to give their audience a real-time, bird’s eye view of their facilities, featuring not only some of their industrial machinery, but also interviews with GE scientists and tech experts. GE managed to showcase five different facilities across the country, and even created a Twitter @GEdronepilot  to provide extra commentary and interact with viewers.


Meerkat, like Periscope can perform very similar functions and integrates with Twitter although not quite as popular, Meerkat has various functions that Periscope does not such as record saves and such so do check it out.

Ready to Try It?

These are not the only live streaming platforms out there. Tons of applications and websites exist, and are used by millions of people every day. There’s so much potential for brands and groups to use these outlets creatively to gain recognition, authority, and interest.

Roy Garton

FDMC Social & Digital Media


Posted by: FDMC | September 14, 2016

Producding Your Own Marketing Video

VIdeo1According to an online publisher’s report, 80% of individuals can recall a video advertisement that they have seen in the past 30 days. This is a staggering statistic for small businesses especially when you think about how many will actually buy that product or at the very least learn more about it.If you or your marketing people are considering adding video to your marketing campaigns, here is a three-step guide to doing so effectively.

  1. Determine your campaign goals.

Before you begin taping your spot, consider what you wish to accomplish with your campaign. Is your goal to raise brand awareness with a story? Or are you hoping to convince consumers to switch to your product or service with a testimonial? Once you have identified your goals, you can determine how to best achieve them. If, for example, your anticipated videos will be very complex, you may wish to storyboard your narrative, and hire a video production company, rather than assemble an in-house team. Your budget and timeline may also influence your campaign goals.

  1. Select your medium and platform.

In our digital age, video can mean any number of things. For instance, a live stream on a social media platform, like Facebook or a more traditional long-form film. There are also multiple distribution options. Television commercials are no longer a company’s sole option when deciding how to release video content, We now have social platforms even down to sources like Instagram, Snapchat and Vine which you can do shorter versions of your ad. With proper data tracking, you can test multiple platforms – Facebook, Instagram, Twitter, Vimeo, and YouTube — to determine which are most effective for your video campaigns. In certain instances, you may find that two or more platforms work equally well. For instance, if you have a 10-minute video, you could host it in its entirety on your website; post a three- to five-minute clip on YouTube, and a 30-second clip on Facebook and Twitter. Whenever possible, maximize your content, and optimize it for your distribution channels with effectiveness in mind. This may include basic considerations, like the maximum video length allowed on each platform, as well as specifics like the necessity of subtitles or the placement of your calls-to-action (CTAs) on Facebook. For example, many people scroll through their feeds in public or at work, when a high volume level is not necessarily appropriate. Similarly, embedded CTAs, like those available on YouTube, may suit some platforms more than others.

  1. Review the technical aspects.

Incorporating video into your organization’s marketing campaigns requires a degree of technical care. Aspects like resolution, frame rate and load time can affect your campaign success, so it is critical to test your video on the platforms you choose. For example, if your file is large, it may take too long to load on mobile devices. Rather than wait, viewers on platforms like Vimeo and YouTube may abandon your video before it begins to play. You may also wish to track how many people discovered your offering as a result of the video as well as completion rate and drop-off points. How many viewers watch the full video? And if they don’t, at what points do they abandon it?Other metrics to consider include number of views – both total views and views over time; the latter of which can measure whether your video is becoming more or less popular — and number of click-throughs to your website

       In Conclusion.

Viewing video footage accounts for one-third of all Internet activity. For both new and established companies, enriching marketing campaigns with video content can help you reach and better engage your target audience. While obviously I always suggest using a professional video production company for best results, these suggestions are always good to help maximize your video campaign.

Roy Garton                                                                                                                                                       FDMC Social and Digital Media                            


Getting your small business into the marketing world can be expensive and tough.  Everyone has their hand out trying to tell you how they can make you bigger and better and get noticed…for a price.  This is when reality sets in and you understand the importance of every dollar.

While marketing and advertising your business  is a crucial factor to your  success, another important step is effectively marketing your business. Fortunately, there are hundreds of free digital marketing tools that can greatly impact your business. Below are a few of the best, free, (yes I said free) online marketing tools for small business owners

1.  Hootsuite  For Social Media Management 

I’d be foolish not to inlude  Hootsuite. Hootsuite really taps into the central social management platform. I personally use Hootsuite for total management of my social media and for some of my clients.  Its free plan allows you to sync three social media profiles, which is a great place to start for most entrepreneurs. The benefit of Hootsuite is its ability to let you quickly respond and post across all your social profiles in one easy-to-use dashboard.

2. Build a logo with Spaces’ free logo maker.

Branding is one of the most critical steps when marketing your business, and the logo is arguably the most important part of your branding. Fortunately, with tools like Spaces’ free logo maker, you no longer have to waste resources on hiring a designer to interpret your vision of the perfect logo. Using its library, filled with hundreds of icons, frames and font classes, you can create a stunning logo that expresses your brand identity without any design training and without spending any money.  The designs are basic and limited but with some creative thinking, you can come up with some pretty cool designs.

3. Use Canva for easy designing.

Visual content is becoming an increasingly popular form of marketing collateral. From custom illustrations and infographics to fully-designed sales proposals, visual content is a fantastic way for new businesses to gain credibility and build a professional appearance. There are several free graphic design tools on the market, but one of the most intuitive and easy-to-use is Canva. Its free library of fonts, illustrations, templates and images give you a pool of graphics that you can easily drag-and-drop. From flyers and brochures to social media images and infographics, you can create it all for free in Canva.

4. Use Evernote For Marketing

When it comes to marketing your business, organization is critical. Ideas may come to you at any hour of the day. If you’re not able to organize and prioritize your notes, you may not be able to capitalize on opportunities. Evernote will help you capture ideas, inspiration and trends, all while storing it in one easily accessible location. You can access it on your phone, laptop or tablet, making it the perfect tool for finding and storing content ideas, market research, brainstorming and competitive analyses.

5. Use SurveyMonkey Create Consumer Information Capture

SurveyMonkey is one of the most popular free online survey tools. Surveys are a good way to collect consumer information, engage customers, uncover trends and secure tangible insights on your business. SurveyMonkey’s software is incredibly simple. In just a few minutes, you can design, create and publish your own business survey. Additionally, you’ll be able to analyze the results.

6. Use Mailchimp For Email Marketing

Email marketing is imperative to the success of most businesses. While building a brand on platforms like YouTube, Facebook, Instagram and Twitter are important, you’re limited to the constraints of those channels. This makes it particularly difficult to move consumers through a funnel and provides you with relatively little control. However, email provides a more intimate interaction between brand and consumer by offering you the tools you need to control effectively nurture leads. Mailchimp is an excellent free email marketing tool and one of the easiest for newbies to learn.

7. Use Sniply For Growth Hacking

When you’re using social media regularly, you should also be sharing content from other, reputable experts in your industry. Sharing  similar content will help you build trust with your audience, supplement your content, and also help build rapport with those relevant industry experts. Sniply is a powerful tool that allows you to attach a call-to-action on every piece of content you share. Because the content you are sharing lives on a website that you don’t control, there is very little chance that the user will visit your site after reading the article. However, Sniply allows you to put a inbound button or CTA into a frame that the article sits inside. Thus, giving you some control of the platform and perpetuating traffic from the non-affiliated content that you share.

8. Use Scraper For Competitor Information

Scraper is cool.   It lets you easily pull content from a web page and export it into an Excel spreadsheet. It’s a neat way to extract contact information or other information from your competition. Once you have this data, you can use it to create cold call email lists, content topics, and other marketing information.  The data you get can be priceless at times.

Posted by: FDMC | September 2, 2016

Using Linkedin For Your Business


linkedin-businessI value LinkedIn. If you think of LinkedIn as a large database of resumes and nothing else, you’re so wrong. It’s a rich source of information and a social network. If you’re in sales, and you’re not using LinkedIn, I’m surprised. If you’re hiring and not using LinkedIn, I’m even more amazed at you.I  Here are the ways to strengthen your business using LinkedIn.

Use Linkedin To See What Your Competitors Are Doing

What your competition is up to  should shape your business strategy. If you don’t know much about your customers’ other options, you can’t develop an edge and keep gaining market share.You can use LinkedIn to unearth answers to many of your questions about competitors. Here’s some basic information that a LinkedIn search will reveal.How many employees does a competitor have? How many did they have six months ago – in other words, how fast are they growing? What kind of employees are they hiring?  In general, recent hires provide clues to a company’s current focus. Furthermore, in many small-to-medium businesses, there are star employees, who are responsible for significant amounts of development, sales, marketing and other important aspects of the business. Knowing who to target and getting them to defect and work for you instead can really help your business.

Use it for networking

“I’d like to add you to my professional network on LinkedIn” sounds a bit redundant these days but that’s mainly because the website is so ubiquitous. Every professional has a LinkedIn profile.Some are better than others.  I add people I know to my network, but I also turn to Linkedin to find “key” people I know who will help my business grow and help me find contacts.  Many of your contacts will get you an introduction to other people you might want to network with.

Use It For Advertising

LinkedIn Ads enable excellent targeting for any kind of enterprise outreach. They provide roughly the same media options as a Facebook Ad, with an audience of purely professionals. You can narrow down that audience by using criteria like industry, company size and job title. The fine-grained targeting means that none of your ad spend is wasted on people you don’t care about. Let’s say you’re selling software to make real estate agents more productive. Target every real estate agency in whichever geography you want, and then drill down to specific job titles so you’re reaching the people who make purchasing decisions.LinkedIn Ads are the quickest way to contact this audience without doing hundreds of hours of laborious legwork.

Use it for recruiting

This one should be a no-brainer. LinkedIn is the first place I look for specialists. No better way to target specific skills and experiences so that you find exactly who you’re looking for. LinkedIn is also a great way to find desirable hires who aren’t actively seeking a job. If you’re the one looking for a job, keep your profile updated, add a summary, and add depth to your list of previous work experiences. Make sure to include a professional photo.  I have seen some images on Linkedin for head shots that I could not believe.  And these so called business professionals think anyone will take them seriously?  Time to grow up and get into the real world. You are not in college anymore my friend.

LinkedIn is much more than just an online resume database. The information and network can used for all sorts of different purposes, Take advantage of what Linkedin has to offer in research, their internal website for your business and groups you can join.


Posted by: FDMC | August 24, 2016

Content Writing Or Blogging For Your Business

You probably already know why your business should have a blog. Most small businesses do not and the answer I get the most is “I don’t have time for that!” You do  know you’ll increase traffic to your website, (if you don’t have a website, shame on you and give us a call)  blogging will also help build authority, provide useful information, and engage with your customers. You might even provide the information they need to make a buying decision. Unfortunately, most blogs get very little traffic and it is not that they can’t it is because the way most people write them.  Here are some tips to better blogging.

Who do you think you’re talking to?

Depending on what you sell or service you offer, your customers or clients might be a wildly diverse group of people and you might need a different approach for each type of person. So you might need to develop a number of writing styles to fit who you are trying to reach.

Bring your style of writing to life. Basic demographics are fine, but you really need to know what your customers care about. When you know what they care about and what their pain points are, you can create blog posts they will be really interested in.

Way too many businesses confuse dry, old-school articles with blog posts. Blog posts are a whole different animal. They are lively, often opinionated, casual, colloquial, and sometimes funny. In other words, they are chock-full of personality. Make it so. Just make sure to understand the difference between “controversial” and “abrasive” before taking any hot-button political stands. You also need to be ready to respond to your client base if they have questions or have their own idea or opinion about what you are talking about.  Don’t be holier than thou.  Respect your customers or clients and respond!

 Make a plan

I see two mistakes consistently made in content plans. Some businesses don’t have one, and their websites are like employee diaries. Have fresh content on your websites.  I have actually found websites with old business addresses that the business was at a year ago.  They moved and never updated their website.  Websites are also not Facebook fan pages.  Don’t post personal things about you or your staff there.  Nobody cares. They are there for information about your business, not your dog being in heat.

Mistake two is having too rigid a plan. Some larger corporate blogs follow a theme, and offer a lot of posts about one or two topics. This is a fine idea if you’re building a wheel-a central landing page that links out to a bunch of posts covering different aspects of one subject. But it’s pretty restrictive for small businesses to do this.  Be open and creative and if you run out of ideas then start blogging on related topics relevant to your business. If you sell shoes, talk about how shoes made overseas might influence prices as a topic.


customers are looking beyond products to see what kind of company you really are. Millennials, especially, want to know how you treat employees, what causes you support, and whether you’re worthy of their hard-earned money. And since there are now millions of millennials now, every business needs to care about what they want.

Millennials are connected socially, interact heavily with brands, are not impressed with advertising, and read blogs before making buying decisions. They place very high values on trust and accountability.

More than ever before, businesses have to think beyond selling their products and build a brand reputation. Your blog is the perfect place to start, hand in hand with social media.

That means revealing your mission, your future plans, and your inner workings. It means telling customers about your people, and showcasing your customers’ stories. Get personal. Ask for input and then implement it. Treat customers like part of the team.  You must interact or have that option there to do so and respond back.  Let them know there is someone behind the keyboard they can talk to.

  Pain Point Finding

Why do customers buy your product? What need are they answering? How can your product fix their problem or make their lives better in some way?

Answer those questions in your blog. That’s what will draw people to your blog.


The initial success of your blog does not depend on the quality of your posts. Quality is what brings people back. You need to build your blog!

Attracting your first group of readers is the hardest…so don’t start cold. You may not know it, but you have influences  such as  vendors, for example. People you do business with, your customer list, and even businesses physically near you. Your local radio and television stations might even help out.

Plan a big post for a local or online event you can leverage for publicity. Sponsor or present at an event and live-blog as it’s happening. This is a whole different topic which I will cover at another time.  Video blogging is hot right now but I degrees.  Host a giveaway or raffle. Do something big that fits your business and blog about it. Then keep blogging.  Once you have done one or two, they become a standard part of your work plan.

Roy Garton

FDMC Social and Digital Media

Whether you are a small business owner, a startup or a large operation, marketing has become an essential and integral part of everyday business functions that needs to be diligently pursued. A sustainable business requires multiple marketing techniques in today’s fast paced world filled with interested people with very short attention spans.

Not every business, especially a small one, can afford to spend generously on marketing. Still, there are quite a few techniques that do not require large budgets, but can still be effective if done well and with complete conviction.

Here are five  marketing tips that a small business owner can employ to spread the word about the business and achieve customer engagement without burning a hole in your pocket:

Instructional videos:

Thanks to YouTube, small business owners can easily upload videos about their products. However, merely putting up lengthy promotional videos won’t draw viewers and potential customers. Audio-visual marketing experts advise creating content that includes your product and its uses, instead of showcasing what your products can do.

While anyone with a digital video camera or a smartphone can create and upload videos, it will certainly be helpful to create video content that appears professional. What majority of small business owners often neglect is the description below the video, which can also serve as free advertising space. Instead of merely cramming in links to your product page, a professionally created content at the bottom of the video can prove to be a great SEO tool as well. Contact us here at FDMC and we can help.

Create and publish textual content:

While videos are a great audio-visual tool to promote your business, the written word still rules the digital world. While you can create content yourself, it is not about mere creation, but about crafting the words and placing them in all the appropriate places so that potential customers are drawn to your website.

Creating  content that’s tailored to suit your business and products is not only essential but it  also helps generate a lot of interlinking digital chains that ensure the content stays evergreen in the online domain. If you think you just don’t have the time to write content for your blog or website, consider hiring a professional content writer.

Use Social Media platforms:

In today’s world, it is imperative to generously include the social media platforms to market your business. However, many businesses focus merely on pushing content and often neglect to listen to what their readers are saying. While many, who visit the pages created by you, won’t offer much, there will be tons of important insights shared by your audience. Merely incorporating the advice isn’t enough. Businesses have to acknowledge the contribution and in certain cases, even reward them.

With a multitude of social media platforms like Facebook, Google+, Twitter, Pinterest, Instagram, LinkedIn, it might not be a bad decision to just focus on a few to get your feet on the ground in social media.  Digital platforms such as Instagram, Snapchat or Vine for mobility users is also worth considering if you have a younger target audience.

Go to the customer:

While engaging your potential customers on a digital platform is a must, it is equally important to step out and physically interact with them if your product so demands. By attending events that are created with a special niche, you get to meet people who are already interested in the product but aren’t aware of your company.

In case an event doesn’t exist for your product, attending the one that’s slightly oblique could also work wonders. If there’s none, you can also create your own. While you can certainly start small, other businesses can take it further in the near future.

Do something good for the society by working with non profits:

While employing these techniques diligently should boost customer awareness and engagement, it would be wise to participate in some charity or philanthropic organization. While it doesn’t cost much, such venues offer tremendous exposure.

Roy Garton

FDMC Social and Digital Media

Posted by: FDMC | August 10, 2016

Using Video For Your Business!

In the rapidly evolving landscape of marketing, businesses are constantly required to come up with improved ways to promote themselves and attract valuable leads. The rising customer expectations have led businesses to develop new strategies to meet and exceed the demands. Video Marketing has become on of these latest trends that FDMC loves to assist our customers with.

There is hardly any doubt about the fact that video-driven platforms are well-received by today’s generation. In fact, Snapchat has overtaken Twitter with a user base of more than 150 million every day compared to the 136 million daily users of Twitter.

Let’s take a look at why video should be part of your digital marketing strategy.

Increased Comprehension and Engagement

Did you know that the attention span of an average human being is eight seconds? This means that you only have a short window to attract the attention of your customers and engage them in what you have to say. Blocks of text will hardly serve the purpose. This is where videos become relevant.The human brain processes visuals 60,000 times faster than text. This is because videos appeal to several senses. As a result, this allows viewers to better comprehend the message than text.

Enhanced SEO 

Since a video can garner massive engagement, major search engines places a lot of importance on video content. This is because it is easier to watch a three minute video explaining a product instead of reading through text. This means that including video content in your marketing strategies will automatically give you a better chance of ranking well in search results. A better rank translates into greater possibilities of getting noticed.

Greater Reach to Millions of Potential Viewers

There are numerous video distribution sites that allow you to upload the videos you create. The popular sites have a large user count. For example, YouTube has more than 1 billion monthly active users. This escalates your chances of reaching out to thousands of users every day. FDMC is a Certified YouTube Partner. Additionally, videos can be shared on various social media platforms easily. With 2.1 billion active social media users, promoting your videos on these platforms will increase the chances of exposure exponentially. When people find your video interesting, they are highly likely to share it, which means more reach. Additionally, with the increased usage of smartphones, people want information fast. A quick video explaining the functions of the product that they wish to purchase may be just what they are looking for.

Greater Trust

The usage of videos puts a face to the brand. It reveals more about your brand than a logo and a manual by encouraging interactions. A video demonstration alleviates customer doubts and answers their queries. A video not only depicts what you do but also why you do it. This enhances transparency and builds trust.

Better Customer Retention

Since videos can convey your message in a more effective and succinct way, customers are quite likely to watch these. This means they will be staying on your page for at least as long as the video lasts. With an effective call-to-action at the end, you can easily direct the viewers to the webpages containing your products and or services. Additionally, heightened comprehension will enable viewers to remember what they see. Therefore, this is one of the best ways to retain customers.

Increased Conversion Rates

As your videos start gathering a large audience, the right marketing strategies will start generating leads and fuel conversion rates. With proper investment, your sales or your services you offer will increase!

Ease of Production

With technological innovation, video production has become more of a streamlined process. It does not require a lot of equipment and an entire project can be completed in a day or a week depending on the nature of the production. FDMC specializes in DSLR video production which allows us to shoot videos for your business at a lower cost. Did you know that as many as 55 percent of small and medium business owners say that video marketing is a must? Videos are powerful tools that drive engagement. They are a great way to promote your business, tell your story, increase engagement, and finally personalize your brand!

Roy Garton

FDMC Social and Digital Media


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