October means Fall and fun. People start getting into the festive spirit early thanks to retailers pushing the “holiday” mode as early as September. Personally, I hate it and think we have become a greedy society but then again Corporations think otherwise and that bottom line must be solid by year’s end so we start thinking about Christmas in September and by golly by the time Halloween is over every retailer in America has their Christmas products out, the holiday music playing and telling us “spend, spend, spend!” Having said my peace now, we are pretty much forced to get on the bandwagon or be left holding the left-over crumbs from the big box retailers right? So here are my little tidbits of suggestions for the SMBs out there to promote your business for October.
Blog a Halloween make-up or costume suggestion. Interact with your customers off your website or blogging page by suggesting fun costume or make-up ideas. If your store sells Halloween products, this will draw them into your store.
Create content summary or “roundup” as they are sometimes called. These are summary of events relevant to your business and can be really anything that may be associated to what you offer as a service or products you sell, or even related to your brand.
Sponsor or create an event. Many small businesses like to put on or sponsor a community event. You have an advantage over the big box stores doing this. They often times need to get permission all the way up from their headquarters to do anything and typically it has to be done months in advance. Here is your opportunity to shine and be in the limelight of your customer base.
Have a great Fall and enjoy it even though I might be somewhat of a “Bah Humbug!” type of guy on seeing Christmas in September.