Pinterest is growing leaps and bound with Fortune 500 companies to small businesses. Once thought of as a place where domestic housewives and stay at home Moms exchanged recipesand sewing tricks is now the darling of 5th Avenue advertising agencies and marketers everywhere. While it is not the giant of Facebook and Twitter, it soon will be with it’s advertising push this year. Pinterest will reach over 47 million people this year. More than one-quarter Social Media users will use Pinterest on a month to month basis. That is nothing to laugh at. While it is true that women do dominate Pinterest, males are fast seeing the effective use of this social media platform and those numbers are growing at a steady pace.
Pinterest is digital. The use of links to print and video puts it in a positive position for growth. The future of Pinterest is still a bit sketchy as it has a long way to catch up with the big 3. But those who are watching it’s rapid growth, are smiling. With advertising placements soon going up on this platform, rest assured, it will be making money quickly. The only downfall is Pinterest’s global outreach. Only 30% of it’s users are from outside the US. If this can be overcome in the near future, then the big 3 have something to worry about from Pinterest.
If you are not using Pinterest right now for your marketing strategy, you should take a look at it. Images tell a great story. Pinterest will do that for you.