Posted by: Floridadude | June 24, 2015

Getting The Media To Pay Attention To Your Business

So do you ever ask yourself how does my competitor get his business on radio, TV, or in the newspaper without paying for it? They do it with building relationships and offer a story that is interesting and not all about them.  Many SMB’s do not have a huge marketing firm promoting them and sending out press releases every day.  They get in the news by being relevant to a current event or subject and they just happen to put themselves in the limelight by making themselves available and knowing who is who in the local media.  So when something comes up like a new gadget or an appliance, you get those nice little “According to Joe Blow at Joe’s appliance shop, he states this product will be great and should be available in his store soon!”  And he did not pay a dime for that free tag.  So how do you get that free plug yourself?

Target media outlets and local journalists.  Know who they are. Read, listen, or watch their pieces they put out. Make a nice comment about it.  If you see them in person, introduce yourself in a non intrusive way.  They don’t bite and most are not above themselves to want to say hi.  I also suggest you use your own social media platforms such as your business Facebook or Twitter Account to introduce yourself and your business.  Media folks often will search these platforms looking for leads and story ideas.  Use your content marketing.  Using your web site or blogging platform also helps increase your visibility to media.  When they want a local expert or knowledgeable  authority on a subject, they will turn to bloggers or businesses who have content out there for help.  My last point is to mix up your information.  Do not always rely on formatted press releases.  Send a personal note or story idea to each of your contacts.  It makes you look like you personally sought them out to tell them of your media event or story idea.  Do not sell yourself or your business.  Sell your knowledge of the subject and the rest will come together.

Posted by: Floridadude | June 6, 2015

Social Media and Small Business. It is A Must!

Small Business Owners know social media is important in the way their customers interact today.  Many say they just don’t have the time or understand it all.  Oh sure they may have a Facebook page or have their face on Linkedin but what you do with that and the others you are missing out on is so important.  You have to take the time to interact and you have to take the time to update and post content otherwise why are you even doing it?  Is it staffing?  Do you think it because it is free it takes care of itself?  Do you feel you just don’t have the time?   Do you think your web site is enough?  Bottom line is if you don’t update or refresh, nobody will visit.  Plain and simple.  If you took the time to put in analytics, those within itself should be telling you something if you are taking the time to at least review the data.


So now that you feel that I am scolding you, the good news.  There is a pot of gold at the end of the rainbow.  Take time to schedule.  Read my other posts about Hoot Suite or other auto programmers for your social media.  Plan 30 minutes when you come home to post content about you as a person or your business.  Post content related to your business.  Make it interactive. Make your customers ask questions and take time to respond.  It makes you personable.  Consider Google ads or FB ads.  Consider video drop-ins.  All are very inexpensive and you are charged by the click. Oh yes those other social media platforms.  Instagram, Vine, Pinterest, and many others are fast becoming business friendly and now accepting digital advertising.  Why? Because their popularity is skyrocketing. Because digital media is fast becoming the social placement of Millennium’s and they are the ones with money to spend and are very social conscience.  Get on the bandwagon!

Posted by: Floridadude | May 13, 2015

Your Business On Instagram? Yes!

With today’s social media strategies, more and more people are turning to Instagram.  Why?  digital video and followers.  Instagram is hot right now.  Quick videos, posts, tie in to Facebook, it all adds up.  So are businesses using Instagram?  Absolutely!  But you need to pay attention to how you use Instagram to brand your business.  I will say that if you use Instagram on a business platform, it is probably going to take a dedicated team member or a professional social media consultant to engage your base.  Instagram is as says is “instant” or on demand marketing. You need to be ready to engage, respond, and follow through.  Having said that, here are some tips to use Instagram for your marketing strategy.

  • Use good clean photos or videos.  The videos can be from your cell phone but make sure they reflect your business and not some silly selfie of  you or “stunt”.
  • Tell a story of your marketing idea or brand.
  • Be yourself and be natural.  Don’t try to be that ridiculous used car salesman!
  • Engage and respond to your followers on Instagram and use # ( hashtags) to expand your band
  • Start Conversations! Talk about Who, What, and Why
  • Make a Call to Action.  Do things like Call now, respond to this promotional code, Share My post, make your followers do  something!
  • You can tag a follower and they actually do not have to be following you. If you tag a particular person, just use the @ symbol and their name.

I hope these points help you understand a bit about Instagram and its powerful platform.  Fortune 500 companies to small SMBs have turned to Instagram to get their brand out.  Now it is your turn. Use the video feature, engage your base, and use the hashtags!  Good luck with Instagram.



Oh those hard to reach teens.  Always switching it up.  Always using the coolest and latest technology to stay in touch with their friends.  Always shopping and looking for the latest trendy items.  What is a marketer to do?  Well if it helps, try Instagram!  A recent study done by Pew Research Center over 50% of teens in the US are using Instagram.  Facebook contrary to popular belief, is still used the most by older teens at over 70%.  This is good news for advertisers as they already have begun to gear their enormous advertising budgets toward digital media including Instagram.  In case you are still living in the dark ages, Instagram allows posting of video and photos which followers just like with Facebook, can like or make comments.  Female teens tend to use Instagram more than the guys but still, this is a gold mine for marketers and brands.

Instagram is a free app to download on smart phones and in this mobile society on the go you want to make sure your brand is being seen.  Using short video blurbs or images to capture those hungry teens looking for a great deal or to share their finds with their friends, marketing on Instagram is a no-brainer. Age ranges are typically between 12 to 17 but the catch is the average household income among Instagram users is over 70K.  (Defy Media) In 2015, expect over 15.5 million Instagram users in the teen bracket.    So what are you waiting for?  Got something to promote, sell, or engage teens with?  Better get on Instagram!

Posted by: Floridadude | April 8, 2015

Social Media and Getting Those Leads For Your Business!

We all want leads for our business.  Who Doesn’t?  Getting those leads however can be painstaking.  Using the information from your social media platforms is key to getting leads. Some keys to  building a good base profile.  Here are some tips to have that good base to get people to interact with you and thus you can start to pull good leads.

Brand. Make sure you have a good brand for your business.  Keep your branding image the same for all of your social media outlets including your website.

Posting Schedule.  Keep your posting of content consistent as your audience expects to see it at a certain time.  Don’t make them hunt and guess when you will be posting content.

Content.  As mentioned above, keep your content in line with your business and do not make it about you.  Keep it fresh.

Listen.  Your leads come from interaction.  Make your content to create feedback and allow that feedback.  Create conversation!

Now that you have a source for leads in social media, you need tools to capture and find, engage, and source.  There are many out there and yes, most do charge a fee to use them based on what leads you “win” over and create business with.  If you create prospects, most will charge you for it.  Most are reasonable.  Here are a few.

Colabo  gets you in front of leads by using key word searching you use and they charge based on the number of leads you find.  Another one is Chirpify .  It works very similar but is geared to more enterprise business.  The good thing about Chirpify  is it is mobile friendly as well.  If you use Twitter and Linkedin a lot then may I suggest Socedo.  Again you use your keywords about your business and through their automated messages you find your leads and you can engage quickly.  Socedo also gives you a free trial run.  Check them all out and see what works for you.  Good luck with getting leads and growing your business!

Posted by: Floridadude | March 26, 2015

Marketing Your Business The Right Way!

There are several key points to marketing your business so you have an effective and productive return on your investment.  In the world of social media  and digital interaction, one must be ready to jump the hoops and know how to reach their masses.  Here are some key points to consider to get that ROI of your advertising and marketing dollars.

1.  Social Media Management

With all the platforms out there you need to be able to control and mange your message to your masses.  Have a automation and leverage tool like Hootsuite or similar platform to help run your campaign.  Tying to do it all on your own is time-consuming, non productive, and worse, opening yourself up to errors.

2.  Content

In the world of content marketing, how much knowledge and leverage can you generate to keep your customers and audience happy?  To keep your content fresh, turn to your vendors or distributors for free content of subject matter you represent in your products or services.  Managing your content can make or break your marketing plan.  Keep it fresh, relevant and interactive.

3.  Know Your Competitors

If you are not up on your competition and aware of what and how they reach the very customers you also need then you are in trouble.  Be aware of how they market by checking out their web sites, their social media scheme, and advertising.  If you don’t have the time, engage a third-party application such as TrackMaven or similar tool to help you stay on top.

4.  Lead Generation

I am at times, not a big fan of some lead generation tools due to the fact that the very information they claim to have is outdated before they get it.  They deal with outdated data themselves and when passed down to you your time is wasted.  This is not to say all lead generation marketing is bad.  I am saying make sure the data or leads you get fit your verticals you are trying to reach.   3rd party lead generation  platforms and companies that are good get you current information with appointment setting capabilities which should convert to face to face business opportunities.  For what you have to pay for the services make sure they work for you and not against.

Stay fresh and market your business with goals!

Posted by: Floridadude | March 13, 2015

Get Your Content Out There!

Marketing for SMB’s is tough.  No question about it. You don’t have the budget of those “Big Boys” but you know what you want to do.  So How do you promote?  Think outside the box.  That is what you do.  I have some tips that may just help you.  Granted, not all may fit your particular situation but consider it guidelines if you will.  The best news is it costs you little to nothing to get your content out there.

1.  Make your content  exciting and downloadable.  Spreading the brand is the best brand

2.  Allow others who are knowledgeable in your field of business or brands that you sell be “guest bloggers”  (tap your distributors or area sales reps to do this)

3.  Use images or videos on your content.

4.  Tap your social media platforms.  (Facebook, Pinterest, Twitter, LinkedIn and don’t forget those video platforms such as Vine, YouTube, or Instagram

5. Make your content about your brand or your profession.  Not about you.  Make the topic interactive and engage your readers.


With these tips, your content marketing campaign will soar!


Posted by: Floridadude | February 25, 2015

Pinterest. Not a sewing circle exchange site anymore!

Pinterest is growing leaps and bound with Fortune 500 companies to small businesses.   Once thought of as a place where domestic housewives and stay at home Moms exchanged  recipesand sewing tricks is now the darling of 5th Avenue advertising agencies and marketers everywhere. While it is not the giant of Facebook and Twitter, it soon will be with it’s advertising push this year.   Pinterest will reach over 47 million people this year. More than one-quarter Social Media users will use Pinterest on a month to month basis.  That is nothing to laugh at. While it is true that women do dominate Pinterest, males are fast seeing the effective use of this social media platform and those numbers are growing at a steady pace.

Pinterest is digital. The use of links to print and video puts it in a positive position for growth. The future of Pinterest is still a bit sketchy as it has a long way to catch up with the big 3.   But those who are watching  it’s rapid growth,  are smiling.   With advertising placements soon going up on this platform, rest assured, it will be making money quickly.  The only downfall is Pinterest’s  global outreach. Only 30% of it’s users are from outside the US. If this can be overcome in the near future, then the big 3 have something to worry about from Pinterest.

If you are not using Pinterest right now for your marketing strategy, you should take a look at it. Images tell a great story.  Pinterest will do that for you.



Posted by: Floridadude | February 19, 2015

Simple Marketing Tips For Your Social Media

Going to keep it short and sweet this week.  In creating your content for your marketing strategy, there are really only 3 tips to keep in mid to capture your audience.  Zeroing in on that target is essential to keep their attention and designing a campaign that will keep them coming back.  I like to call these points the 3 “T’s”.  Topic, Timing, And Time.  Whether you are using Facebook, Twitter, Linkedin, or any other social platform to promote your business, the 3 T’s all come into play.  Let’s take a quick look at each of them.

Time of when you post content is important.  Make sure your content is ready and you done your homework.  Set aside a certain time of the day to post. Make sure you post frequently. Don’t be rushed or do your posting without thought process.

Topics are of great importance  in relation to your brand and your goals.  Make it interesting, fun, and if using graphics or media, eye-catching.  Do not talk about your business all the time or yourself.  Make it to where your links will be shared.  Speaking of your business, it’s OK to bring up a sale or if your business won an award.  Just don’t get egotistical or make it a priority over other topics that will catch your readers.

Timing of your content posting is critical in catching readership.  Have your posts hit at lunch or dinner time and at the top of the hour.  Tuesday and Thursdays as shown by research also are the two best days of the week when people check out posts on social media.  Have yours ready!

That is it for this go-around.  As I said, short and sweet.  Thanks for checking in!


Posted by: Floridadude | February 4, 2015

Define Your Social Media Strategy!


You know by now you just can’t throw content out there and expect it to stick. Today’s audience is in a hurry, they are trolling the internet and whatever you have to offer has to catch their attention in a hurry.  It has to be interesting. It has to capture their attention.  So what do you need to ask yourself to make all this connect?  Here  are a quick few points I have found that covers most of the bases.

Define Your Brand

What is Your Brand?

Do you know your message?

Do you have a methodology to do your social media updates?


What kind of content are you going to post?

What are your topics and will it relate to your brand?

Will you use images or video for content?


Who is my audience?

What social platforms do they use?

What is important to them?


Why do I need Social Media?

What is my purpose in using Social Media?

What will I achieve in using Social Media?


How will I measure my investment? (ROI)

What is working and what is not working?

What did my customers do to increase my business?

Did I spend too little in Social Media or do I need to spend more?

These questions all need to be seriously looked at when engaging in social media as a marketing campaign or customer engagement.  Take time to really study your content marketing.  I hope these questions will help you build a successful social media strategy that will work for your business.


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